A name, scored the way a specialist would score it.
Free, live, below.
BrandOS scores your brand name across 10 weighted dimensions — clarity, trust, industry fit, memorability, and more — calibrated to your business stage. Type a name. Get a specialist-grade scorecard in seconds.
10 dimensions. Weighted by stage.
Scoring a name is not a vibes problem. It's a dimensions problem — and the weights shift depending on where you are in your business.
Clarity
"Does the name explain what it is in one read?"
Scored across 10 dimensions, independently
Every candidate gets decomposed into Clarity, Relevance, Industry Fit, Memorability, Uniqueness, Scalability, Pronounceability, Visual Identity, Emotional Appeal, and Negative Risk — each scored 0-100 with a concrete reason. That's the scorecard behind the verdict.
- Each dimension has a specific diagnostic question
- Scores come with evidence, not a thumbs-up
- Negative Risk is inverse-scored — high = safe
- No hand-waving — every number justifies itself
Weighted by your business stage
A name that's right for a Bootstrap founder is often wrong for a Scale-stage enterprise. Weights shift: Clarity dominates early when you're explaining it daily; Uniqueness and Visual Identity dominate later when you're defending trademark. BrandOS recalibrates the weights behind the score based on the stage you pick.
- Bootstrap · Clarity + Pronounceability lead
- Seed · Relevance signals the category
- Growth · Memorability + Uniqueness kick in
- Scale · Visual Identity + Negative Risk dominate
At Bootstrap, clarity and pronounceability dominate — you're explaining the name a hundred times a day.
Score your names. Live, below.
Pick your stage, enter up to five candidates, and get a weighted scorecard in about ten seconds.
Separate multiple names with commas. Max 5.
Who BrandOS is for
Anyone making a naming decision that's costly to reverse.
Early-stage founders
You're picking the name your first hundred customers will learn. Make it the right one.
Product launches
Evaluating candidates for a new product line? Score them side-by-side before committing the budget.
Branding agencies
Back your recommendation with dimensional scoring. Defend the choice your client is about to sign off on.
Rebrands
Changing an established name is expensive. BrandOS tells you whether the new candidate is actually stronger — or just different.
Common questions.
Book a BrandOS intro
Walk us through the naming decision you're facing. We'll score the candidates live and talk about where a specialist brand engagement fits.
Book a BrandOS intro
We'll run your shortlist through BrandOS together, look at where the weights actually land for your stage, and map out what a rebrand or launch diligence engagement looks like if that's where this is heading.
From naming to capital — a governed research team that proposes freely, yet can't act until every gate agrees.